Illustration

This project combined my passion for illustration with a strategic design approach, from audience research through to colour palette development and multi-platform application.

Initially created for the Corporate Responsibility department, the illustration style proved versatile and impactful, leading to adoption across other areas of the business, including the onsite nursery and transport fleet—creating a cohesive visual style across diverse teams.
My illustration work was also used by the video team to produce sale adverts for TV and social, further extending its reach.